Welcome Kit · Brand Workspace

Your brand is live.
Now prove what it earns.

Millions of players are one activation away from your brand. This is where their attention becomes strategy, plans, and numbers a boardroom takes seriously.
04
Areas
16
Views & tools
07
Days to live data
Inside this guide

Four questions, one workflow

Every screen in your workspace answers one of four questions. Start at the top on a Monday morning. End the quarter at the bottom, with proof in hand.

01
Home
What is happening right now?
6views
02
Insights & Strategy
What is the market doing?
3tools
03
Planning
What should we do next?
4tools
04
Measurement & Reporting
What was it worth?
3reports
How to read this guide
Ten minutes now saves your first week. Each slide covers one area: what it shows, when to open it, and the decision it helps you win. When you want click-by-click detail, the How-To Guide has it.
Area 01 · What is happening right now

Home

Monday morning, thirty seconds, the whole picture.

Overview
One screen, every number that matters.

Earned media value, total views and engagements, audience geography, and in-game engagement across every experience you run, trended over any period you choose. Open this first, and screenshot it for the stakeholder who has thirty seconds.

Your Experiences
Every experience gets its own workspace.

Each appears by name in the sidebar, with five views inside.

Area 01 · Home

Five views per experience

ViewWhat it tells you
OverviewHeadline performance for that experience alone.
LivePlayer activity as it happens: daily actives, session lengths, and concurrent players.
Earned MediaEvery piece of organic content about your activation, valued individually and ranked by contribution.
AudienceWhere your players are, how long they stay, and what they spend, country by country.
EventsYour in-experience moments (drops, concerts, quests) with the measured player lift each one produced.
Area 02 · What is the market doing

Insights & Strategy

Read the weather before you plan around it.

Market Intelligence
The state of Roblox, on one screen.

Total concurrent players, the games gaining and losing attention right now, new releases worth watching, and a curated feed of industry press covering brand activations.

Competitor Intelligence
Side by side, no guesswork.

Compare activations on reach, visits, and average session length. Benchmark one campaign against your own portfolio to see which format actually performs.

Directory
Partners with proof, not promises.

A searchable index of games, the studios behind them, and the creators covering the space, with real audience numbers on each.

Area 02 · Insights & Strategy

When to open it

Before any planning conversation.

Ten minutes here tells you whether the moment favours your idea, who is already winning in your category, and which partners have the audience you want.

Start here when sourcing, not when evaluating
If you already know the partner you want, go straight to Planning. Insights is for the stage before that, when the shortlist does not exist yet.
Area 03 · What should we do next

Planning

Where to show up, what to make, what to charge, and when to launch. All of it defensible in any room.

Integration Planner
Finds the games worth approaching.

Ranked by how directly they connect to your brand, then by live audience size. Every card shows its reasoning: which keywords matched, how strong the connection is, and the game's live players, visits, and session length. Nothing is scored behind a curtain.

Virtual Item Planner
What to make and what to charge, before you commission anything.

Benchmarks a branded UGC drop against what is already selling: which item types pull demand, whether a category is winner-take-all or wide open, and what comparable items price at.

Area 03 · Planning

Forecast it, then schedule it

Pre-Launch Predictor
A forecast that shows its evidence.

A directional estimate for an activation you are considering, built from budget, duration, genre, and platform. It draws on your own past campaigns, so it sharpens with every activation you measure, and every result names the campaigns it drew from.

Drop Calendar
One timeline for everything dated.

Launches, updates, milestones, competitor moves, and platform-wide Roblox events. If two things land on the same day, the calendar flags the clash immediately and emails whoever asked to be told. Built for the moment two people both think they own next Thursday.

Area 04 · What was it worth

Measurement & Reporting

The number your CFO will ask about, with its homework attached.

Estimated Media Value
One activation, valued across four layers.

Every figure ships with its assumptions visible, a 95% confidence range, and deductions already applied for invalid traffic and for attention you would have earned anyway.

L1
In-game attention
L2
Social earned media
L3
Creators & streaming
L4
Press coverage
Area 04 · Measurement & Reporting

Proof, then paperwork

Brand Lift
Did perception actually move?

In-experience surveys compare players who encountered your brand against those who did not. Results are reported with statistical significance, so a lift is only called a lift when the data supports it. This is the evidence layer underneath your media value.

Dashboards
Board-ready in one click.

A report for any period: weekly, monthly, or a full quarterly review. Executive summary, performance over time, activation contribution, audience breakdown, and recommendations, ready to take straight into a meeting.

Getting set up

Live in your first week

Everything starts in Settings: register each experience you run and mint the SDK key that connects it to RoLearn. Once telemetry is flowing, the live, audience, and brand lift surfaces populate automatically. Our team handles this with you.

WhenWhat happens
Day 1Log in and open your Home overview.
Day 1Register your experiences and mint SDK keys in Settings, with our team.
Day 2Confirm telemetry is flowing on each experience's Live view.
Day 3Pick the activations you want to track in Competitor Intelligence.
Day 4Add your dated moments to the Drop Calendar and set clash alerts.
Day 5Generate your first weekly Dashboard and share it with your team.

Welcome aboard.

Your partner team is already in your workspace.
When you are ready, so is the data.

For click-by-click detail on any feature, open the How-To Guide.

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